In 2010 Matty Conrad opened Victory Barber & Brand to much fanfare and an avalanche of international press (noted by several publications as one of the top barbershops in the world). The distinctly masculine environment focused on the heritage of Barbering with a nod to the 1940's industrial era and a strong desire to connect with generations of men that sat proudly in the barbers chair. Classic haircuts and hot shaves were the focus during a time when metrosexuality had taken main stage in the salon.
Victory Barber and Brand has inspired countless other shops around the globe and played a critical role in changing the direction of men's grooming along side contemporary shops such as Schorem Barbier Rotterdam, Hawleywoods Los Angeles, Baxter Finley Los Angeles, Savils Uk, and FSC NYC.
Matty Conrad's latest project is Saint Franks. A classic southern dive bar inspired Restaurant / Lounge / Barbershop. Spending several years travelling all over North America teaching his unique brand of barbering he found himself drawn to well designed spaces with a gritty southern feel and he wanted to create something that would seem right at home in the Lower East Side of Manhattan or the Pearl District of Portland. A gourmet selection of hot dogs, a well stocked bourbon bar, and a strictly rock and roll playlist stages a superb waiting room for the unique 2 chair barbershop located in the back that operates between the hours of 5pm and 10 pm on a walk in only basis. The success of the bar & barbershop combined has quickly made this a staple in the Victoria nightlife scene.
Opened in 2016, the 3rd of the Victory Barber and brand shops is situated in the heart of Vancouver's fashion & arts district. Designed by Matty and his long time business partner Joshua Sparrow the Gastown shop is stuffed full of incredibly talented barbers, classic pieces of barbering history, and a huge apothecary of men's grooming necessities. It is fast becoming an icon in one of Canada's finest cities.